The 2017 Future Awards Africa - Celebrating Innovation and Driving Change Across the Continent

The Future Awards Africa (TFAA) has long been a beacon of hope, highlighting the extraordinary achievements of young Africans across various fields. Held annually, this prestigious event shines a light on individuals who are not only breaking boundaries but also shaping the future of the continent. The 2017 edition of TFAA was particularly remarkable, as it celebrated the spirit of innovation and the drive for positive change in Nigeria and beyond.

One individual whose name reverberated throughout the ceremony was Adebola Williams, a co-founder of RED Media Africa, a leading PR and communication firm that has worked with numerous high-profile clients across the globe. Adebola was recognized for his outstanding contribution to media and entrepreneurship, cementing his position as a leading voice in the African creative landscape. His journey from aspiring journalist to successful entrepreneur is an inspiring tale of perseverance and ingenuity.

Adebola’s passion for storytelling ignited during his early years, fueled by the desire to share untold narratives and amplify voices that often went unheard. This led him to co-found RED Media Africa, a company that not only delivers cutting-edge communication strategies but also champions social causes through impactful campaigns.

One of Adebola’s most notable achievements is the creation of The Future Awards, an initiative aimed at recognizing and celebrating young Africans who are making a difference in their communities. This annual event has become a platform for aspiring leaders to connect, share ideas, and receive well-deserved recognition for their efforts. The success of The Future Awards speaks volumes about Adebola’s commitment to empowering the next generation of African changemakers.

Beyond his entrepreneurial ventures, Adebola is a sought-after speaker and thought leader, regularly sharing his insights on media trends, entrepreneurship, and youth empowerment at international conferences and workshops. He believes strongly in the power of collaboration and mentorship, actively supporting young people pursuing careers in media and communication.

The 2017 Future Awards Africa: A Catalyst for Growth

The impact of Adebola Williams’ recognition at the 2017 Future Awards Africa extended far beyond the celebratory evening itself. His win served as a powerful catalyst for growth, inspiring countless young Africans to pursue their dreams and challenge conventional norms.

Here are some key ways the event influenced the landscape:

• Elevating Nigerian entrepreneurship: Adebola’s success story underscored the burgeoning entrepreneurial ecosystem in Nigeria, highlighting the potential of young innovators to create sustainable businesses and contribute to economic growth.

• Promoting media diversity and inclusivity: Adebola’s work with RED Media Africa has been instrumental in amplifying diverse voices and perspectives within the African media landscape. His commitment to telling stories that resonate with a wide audience has helped break down stereotypes and foster greater understanding across cultures.

• Inspiring future generations: Adebola’s journey from humble beginnings to becoming a successful entrepreneur and media leader serves as a powerful example for young Nigerians, encouraging them to embrace their passions and strive for excellence in their chosen fields.

The 2017 Future Awards Africa remains a pivotal moment in Adebola Williams’ career, marking the culmination of years of hard work and dedication. It also solidified his position as a leading voice in the African creative space, inspiring countless others to dream big and contribute to the continent’s bright future.

A Glimpse into RED Media Africa

RED Media Africa, co-founded by Adebola Williams and Chude Jideonwo, is more than just a PR and communication firm; it is a platform for social impact and positive change. The company’s portfolio includes:

Service Area	Description	Notable Clients
Public Relations & Communication	Crafting compelling narratives and building brand reputation through strategic media relations	Airtel Nigeria, Coca-Cola, Access Bank
Content Creation & Storytelling	Developing engaging content across various platforms to inform, inspire, and entertain audiences	The Guardian Nigeria, CNN Africa, BBC World Service
Digital Marketing & Social Media Management	Leveraging digital channels to connect with target audiences and drive business growth	MTN Nigeria, Unilever, Ford Motor Company
Advocacy & Social Impact Campaigns	Designing and executing impactful campaigns that raise awareness about important social issues	Enough is Enough Nigeria (EiE), ONE Campaign, Global Citizen

RED Media Africa’s commitment to excellence and its unwavering belief in the power of storytelling have earned it a reputation as one of Africa’s leading communication agencies. The company continues to push boundaries, embracing innovation and exploring new ways to connect with audiences and drive positive change across the continent.

Adebola Williams’ journey is a testament to the transformative power of vision, hard work, and unwavering belief in oneself. His impact on the African media landscape and his commitment to empowering young entrepreneurs continue to inspire generations to come.